Publish Date
Aug 11, 2023
Project Type
Animated Explainer
client
Brendan Fraser
Location
Amsterdam
Objectives:
Explain the Product/Service: Clearly and engagingly explain [Client Product/Service] to the target audience.
Enhance Understanding: Use visual storytelling to make complex concepts easy to understand.
Increase Engagement: Capture the audience's attention and keep them engaged throughout the video.
Drive Conversions: Encourage viewers to take a specific action, such as signing up, purchasing, or contacting the client.
Strategy and Approach:
cript Development
Character and Scene Design
Animation Production
Review and Revisions
Distribution Strategy
Deliverables:
Script and Storyboard: Detailed script and visual storyboard for client approval.
Character and Scene Designs: Final designs for all characters and scenes.
Animated Explainer Video: A high-quality animated explainer video in the required format(s).
Voiceover and Music Files: Separate audio files for voiceover and background music.
Distribution Plan: Comprehensive plan for promoting and distributing the video.
Metrics and KPIs:
View Count: Number of views across all platforms.
Engagement Rate: Percentage of viewers who interact with the video (likes, comments, shares).
Watch Time: Average duration viewers spend watching the video.
Conversion Rate: Percentage of viewers who take the desired action after watching the video.
ROI: Return on investment from the animated explainer video campaign.
Timeline:
Week 1-2: Research, script development, and storyboarding.
Week 3-4: Character and scene design, voiceover recording.
Week 5-6: Animation production and sound design.
Week 7: Review, feedback, and revisions.
Week 8: Final approval and distribution planning.
Team Roles:
Project Manager: Oversees the project and coordinates the team.
Scriptwriter: Develops the script and storyboard.
Graphic Designer: Designs characters and scenes.
Animator: Produces the animation.
Voiceover Artist: Provides the voiceover for the script.
Sound Designer: Adds sound effects and background music.
Marketing Specialist: Develops and executes the distribution plan.
